Nashville, TN (August 24, 2008) ----- Christian music’s top-selling new act in 2007, pureNRG, is teaming up with Precious Moments® in the launch of their new property, Precious Girls Club, with the release of Here We Go Again Precious Girls Club Edition. This special edition will include the original songlist from pureNRG’s sophomore project, the brand new Precious Girls Club theme song, an access code to www.preciousgirlsclub.com and more! The CD will coincide with an all new book series that centers on the central character, Katie Bennett. Both projects will release concurrently September 2, 2008 and will be available at CBA retailers and card and gift stores.
The teaming of pureNRG and Precious Girls Club is a natural pairing as both appeal to the popular young girl market and provide faith-based projects for spiritual growth. pureNRG has had a huge impact with their music ministry by providing high-energy albums with good, clean lyrics that have a powerful message. The Precious Girls Club book series follows the adventures of Katie Bennett and her diverse group of friends that center around the value of friendships and faith. Their world is brought to life not only through books, but also through a state-of-the-art virtual world and exciting retail product offerings, including figurines, jewelry, charms, and other related accessories. “Here We Go Again Precious Girls Club Edition,” will be promoted through a mail and email campaign that will reach over 200,000 members; the launch of a virtual world, www.preciousgirlsclub.com; and special promotions with children’s hospitals, camps, churches, theme parks, and more.
“With the Precious Girls Club, we set out to create a fun, engaging virtual world that supports the values and virtues that Moms desire in their daughters, while keeping them precious,” said Bret Moore, Vice President of Marketing for Precious Moments. “We are thrilled to partner with pureNRG. They are young and vibrant and the Precious Girls Club theme song they created for us really captures the energy and goodness of this new property.”
pureNRG released Here We Go Again April 29, 2008 and it has received critical acclaim with JesusFreakHideout.com saying, “It’s nearly impossible to criticize this record.” About.com raves, “Simply put, Here We Go Again is one of those CDs that you will be proud to hear your tween listening to.” HollywoodJesus.com exclaims, “All in all, it’s safe, happy, upbeat pop, and pre-teens everywhere will be hearing them on the airwaves and on television. It’s pure… say it with me… NRG.” Because of their clean faith-based lyrics the group was endorsed by The International Network of Children’s Ministry earlier this year.
pureNRG has maintained a busy tour schedule throughout the summer and this fall the group will hit the stage at Disney’s World Resort in Orlando, FL for an appearance at “Night of Joy,” on Saturday, September 6th. In late November, pureNRG will tour on Casting Crowns Christmas tour in support of their new CD, “A pureNRG Christmas,” that releases September 23. For more updates on pureNRG and their tour dates please visit their website, www.purenrgonline.com.
Founded in 2001 by Susan Riley, Fervent Records is a part of Word Label Group, a division of Word Entertainment, a Warner/Curb company. Fervent Records’ roster heralds some of today’s top Christian performers including BarlowGirl, Big Daddy Weave, Cadia, Group 1 Crew, pureNRG and Francesca Battistelli. The Word Label Group leads the industry with over 57 years of music-making history.
Precious Moments, Inc. is a leading manufacturer of giftware products, including porcelain bisque figurines, and was founded in 1978 by Samuel Butcher. The company remains committed today to its original purpose of creating art which combines heartfelt emotion and abiding faith.
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