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Vocal Group's 14th Project Is Now Available;

Reborn Obtains Stellar Reviews, Claiming "Avalon's latest endeavor is arguably their most ambitious to date" And "Hands down, Reborn is the best album Avalon has released this decade;"

Top 3 On iTunes And First Single "Arise" Climbs The Radio Charts

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NEWS SOURCE: Vining Media
September 17, 2009

Nashville, TN - September 17, 2009 - Avalon, one of Christian music's premier and award-winning vocal groups, released their 14th project, Reborn, on Sept. 15th (E1 Music). With numerous accolades achieved over the years, Avalon is now feeling truly reborn thanks to their new songs and the support of their brand new production team comprised of Ian Eskelin and Barry Weeks. Offering aggressive melodies and harmonies tied to unique guitar-driven moments, Reborn is already making new fans while it's also giving long-time Avalon fans a new twist on the group's well-known formula.

There is no question that these ambitious songs prove that any similarity between previous Avalon records and Reborn can certainly end now. With stellar feedback reviews pouring in, one stating that this is the group's "most ambitious to date," other key reviews are touting Avalon and Reborn as:

"...At their finest. It's clear that Avalon is still one of the best in their game."

"Avalon's latest endeavor is arguably their most ambitious to date...the sound is catchy pop that is very accessible."

"Avalon will always be known for its polished pop sound and dynamic vocalists (some of the best in the industry) - but they should be commended for stretching here. A great, fresh effort from one of Christian music's mainstays."

"While this is a new Avalon in many ways, the core sound and components are still very much in place. Big vocals? Check. Stellar harmonies? You bet. Radio-friendly hits? Without a doubt. It's all here and more...a refreshing take on the group's signature sound."

"Hands down, Reborn is the best album Avalon has released this decade."
-All Music Guide

So then, what are the fans actually saying? Read on:

"Avalon is back! I am happy to report that I have already worn out every track on this CD! I must say this is one of the most strongest...efforts by a long-running Christian artist I have ever heard. An excellent album - easily the best they've ever produced!"

"I would have to say it's the best Avalon CD to date!"

"This has got to be one of the best releases I've heard in a long time. Great lyrics and sound, but most of all it's a new sound. This group has a great testimony and great hearts for their ministry. If you want an album that will uplift your spirit, this is the one to buy."

"This new sound is incredible! I love how they have been 'Reborn' and they all sound fantastic together!"

To promote their new release, Avalon appeared this week on CBN News Channel's "New Release Tuesday" and are confirmed for upcoming interviews with, Don Moen & Friends Radio Show, Gospel Music Channel,, United News & Information,, and much more.

Reborn is currently Top 3 on the iTunes' Christian chart, and the project's first single, "Arise," is climbing the radio charts, most currently charting at #10 in just five weeks on Billboard's Soft AC-Inspo Chart, jumping up ten spots from last week. The single is also the #1 most-added song at Soft AC-Inspo again this week. More charting will be announced shortly.

Reborn is Avalon's 14th recording in a career that has spanned nearly 15 years of music and ministry. The group has an astounding 21 #1 hits, six Dove Awards, an American Music Award, and three Grammy nomination nods to their name. Comprising the quartet is Janna Long, the group's founding member, Greg Long (Janna's husband and group member since '03), Jeremi Richardson, and its newest member, Amy Richardson, making her Avalon debut on Reborn, who is also Jeremi's wife. Avalon will be touring with Selah this fall on the "An Evening with Selah & Avalon" tour. For tour dates and more Avalon information, please visit:

# # #

For more info on Avalon, visit the JFH Artists Database.



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