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BIG IDEA ENTERTAINMENT ADDS EXCITING NEW PARTNERS
IN KEY CATEGORIES TO GROWING LICENSING PROGRAM
FOR ITS BEST-SELLING VEGGIETALES® BRAND

Box Creations, Primary Leisure Global, Brewster Home Fashions and Others
Bring All-New Veggie Products to Market




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NEWS SOURCE: Hoganson Media
June 2, 2011

FRANKLIN, TN (June 2, 2011) - Big Idea Entertainment, a leading studio and producer of children’s and family programming, characters and brands, today announced that it will expand the licensing program for its popular VeggieTales brand by introducing a bushel full of new merchandise. The Company has recently inked deals with several new licensing partners across key categories, including floor and tabletop cardboard play sets from Box Creations, “GigglePOD” interactive kid’s video booths from Primary Leisure Global, removable wall art from Brewster Home Fashions in addition to deals with Golden Chair (children’s furniture) and DayWind (Karaoke CDs). The brand-new VeggieTales products hit retail as early as Summer 2011!

These new licensees join recently added premium VeggieTales partners, including Strottman International (Kid’s Meal promotions with Chick-fil-A set for August 2011), American Puzzle Company (wooden puzzles and trains), Zoobies (plush pillow character and blanket combinations), Tabbies (index tabs, stickers, temporary tattoos and wall clings), and Victory Designs (children’s guitars). Other industry leaders in the company’s current roster of licensees include Enesco – Gund/Gregg Gift (plush toys & gifts), Dynamic Displays (parade and event inflatables), Talicor (puzzles and games), Kids Stuff Marketing (regional and catalog QSR products offerings), Cranston (cotton fabrics), ConAgra (fruit snacks) and Northwest Company (bedding, blankets and throws).

“We are honored to have such high caliber new partners on board as our licensing and merchandising program continues to grow,” said Brian Mitchell Director of Marketing and Licensing for Big Idea Entertainment. “All of our partners provide us with wonderful opportunities to deliver top-quality and engaging VeggieTales products to an ever-expanding worldwide fan base. With several open categories, we believe there is even more consumer product growth potential for VeggieTales as we share the enduring values the brand represents through wholesome family entertainment.”

Build Your Imagination with Bob & Larry
Box Creations (http://www.boxcreations.com) is a manufacturer of corrugated play structures that encourage role play and good old fashioned fun! Big Idea is teaming up with Box Creations this Fall 2011 to offer VeggieTales themed floor and tabletop cardboard play sets including Sweetpea Beauty’s castle and The Pirates Who Don’t Do Anything pirate ship. They’re safe and affordable products that provide a make it your own/ do it together activity for families to enjoy.

Interact with Your Veggies
Primary Leisure Global (http://www.primaryleisure.com/) manufactures and distributes the ‘GigglePOD’™ to amusement operators for store groups such as Wal-Mart and for shopping centers and malls. The unique interactive video booth offers the opportunity for children to watch their favorite animated show clips, while their parents/guardians are engaged through an external monitor showing clips, trailers and special offers. GigglePOD will launch in the USA with the lovable VeggieTales® characters in Summer 2011.

VeggieTales Lessons Really Stick
Brewster Home Fashions (http://www.brewsterwallcovering.com/) is a leading wallpaper and wall décor company based in the Boston area, with offices in the UK, Toronto, and Shanghai. A 5th generation privately held company; Brewster Home Fashions is a leading supplier to a diverse group of retailers in the mass, home center, and specialty retail channels. In Summer/Fall 2011, the company plans to expand their presence in these channels with an assortment of VeggieTales themed wall stickers and appliqués.

About Big Idea Entertainment
Big Idea Entertainment is a leading studio and producer of children’s and family programming, characters and brands. Big Idea’s best-selling animated series VeggieTales® is the #1 home video animated series in the US with moms of pre-schoolers (Spring 2010 Q-Score). Since 1993, VeggieTales® has sold 54+ million videos, 13 million books and more than 7 million CDs. VeggieTales® and Big Idea’s property, 3-2-1 Penguins! ®, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo® children’s programming block. The studio's two theatrical releases, Jonah-A VeggieTales Movie® (2002), and Universal Pictures' and Big Idea's The Pirates Who Don’t Do Anything®-A VeggieTales Movie® (2008), are distinguished among the top ten most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.VeggieTales.com.

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