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JFH Music News Report

Falling Up Announces New Album, Kickstarter Campaign

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NEWS SOURCE: Falling Up /
August 6, 2014

Falling Up, who have been quite busy making a lot of new music since reuniting as an independent band a few years ago, is back at it with a Kickstarter campaign for a new studio album. "Yup. It's happening. We are writing a brand new, full length album," says the band on their Kickstarter page. "We are confident to tell you that the songs we have so far, and the direction we are taking this new concept, is our bravest effort yet. We feel it is time to make an album that will truly define Falling Up."

More campaign details:

For as exhilarating and original as The Machine De Ella Project was, we are very excited to get back to hashing out a brand new album the good old fashioned way. We will be refining and perfecting the writing, ebbing down the list, hitting the studio, and spending a nice, comfortable amount of time to get everything we want out of this new album. We are being so meticulous about details that the album title has yet to be considered; we won't settle for anything less than perfection!

Oh and by the way, there will be a brand new story/concept that will coincide. And friends, let us tell you, this new story is a trip!

This is a campaign that is founded on the idea of Falling Up remaining an independent band. Let's keep the creativity flowing and the privilege to make albums on our own creative terms.

Now check out the reward tiers, there are some awesome ones!

The Budget
We want to be completely transparent about the budget and where the money will be going, so below we will post our budget break down. We are very excited to be able to use some of the money for something we didn't really consider with our previous albums: marketing! We want to make sure we get this album out there, so we are designating a section of the budget just to promote this album on the web and radio. We want to try and reach more amazing fans like you!

$15,000 Recording
$6,000 Mixing
$2,500 Mastering
$2,000 Travel/Food
$2,000 Drum heads, Cymbals, Strings, Pedals, Amp Heads, Repair
$6,000 Shipping, Product Orders and Printing (LPís, CDís, Tee Shirts, Stickers) and Commissions (Kickstarter/Amazon Fees)
$4,000 Marketing
$2,500 Cushion

Stretch Goals

$60,000 Falling Up Documentary
Witness behind the scenes studio footage, the writing process, and an inside look at the inspiration and essence of Falling Up. But what the documentary will primarily revolve around is the story of Falling Up and our transformation from our years as a signed band to our full independence. It will shine light onto the real story behind Fangs! The story of that album is our own mythology based on our struggle in the world of record labels and the professional music industry. We really want to share our story with you; we hope that it will inspire your own creativity no matter the obstacles that may stand in your way.

$80,000 Brand New Music Video!
When you hear the concept of this new album, you will be just as excited as we are to see some of the album's themes in visual format.

$100,000 Crashings And Dawn Escapes Reimagined Album
Itís been nearly ten years since the releases of our first two albums, Crashings and Dawn Escapes. To celebrate we would like to record a reimagining of songs from those two albums. All new drums, vocals, guitars, keys, synths, i.e. EVERYTHING, would be reimagined and rerecorded. It will be like we are covering our own songs and rerecording them. Some of the songs might change drastically, while others might stay true to their origins with just updated tones and minor additions. We believe it would be a fascinating approach to reliving our roots and discovering the magic of old times. Hereís our preliminary track listing in no particular order:

1. Bittersweet
2. Brokenheart
3. Escalates
4. Falling In Love
5. Ambience
6. Kickstarter Backer Voted Song From Crashings
7. Searchlights
8. Moonlit
9. Contact
10. Flights
11. Fearless
12. Kickstarter Backer Voted Song From Dawn Escapes


For more info on Falling Up visit the JFH Artists Database.


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