Southern-twinged pop/rock is not a new formula in CCM, and there's not very much about A'postrophe Records' Grand Prize that strikes as new; but there is no denying the catchy nature and replay value of their debut release Identity.

Grand Prize's musical spectra is reminiscent of Jeremy Camp and other southern rock, and Luke Caldwell's vocals somewhat resemble those of Camp, as well. However, Grand Prize has a power, especially noticeable on "King of Kings," that surpasses other brands of the genre.

Songs of worship to the Savior and encouragement to fellow believers are commonplace on Identity. The upbeat "It's Not Over" deals with the struggles we as Christians face to live our lives for God, while "You Are Wonderful" is an emotionally charged ballad of praise to God.

Grand Prize brings southern-twinged rock to a new level with Identity. Fans of the genre that have tired of the repetition will want to give Grand Prize one or two listens before dismissing them as just another name in the hat. Not perfect by any means, but definitely a force to be reckoned with.