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ROCK OUT FOR A CAUSE WITH HARD ROCK INTERNATIONAL’S PINKTOBER TOUR
Jon McLaughlin Performs at Select Hard Rock Locations for Pinktober

Proceeds from Pinktober Benefit The Breast Cancer Research Foundation


NEWS SOURCE: LB PR
August 28, 2008

Jon McLaughlin Orlando, Fla., August 28, 2008 – In honor of Breast Cancer Awareness Month, October will be officially dubbed Pinktober as select Hard Rock Cafe locations around the globe will host the Pinktober live music series, featuring performances by high-caliber iconic and emerging artists. Jon McLaughlin, one of today’s hottest emerging artists, will join the Pinktober lineup and perform at select Hard Rock locations. Beginning Monday, September 29th, singer/songwriter McLaughlin will rock out for fans at Hard Rock Cafe locations in five cities, including Chicago, St. Louis, Denver, Cleveland and Indianapolis. Best known for breakout hits “Beautiful Disaster” and “So Close,” McLaughlin will perform fan favorites, as well as tracks from his sophomore album OK NOW, including new hit single “Beating My Heart.”

Committed to its “Love All, Serve All” creed, Hard Rock will donate proceeds from its Pinktober events worldwide to breast cancer research and awareness organizations around the globe. Hard Rock properties will also raise funds through the sale of limited-edition 2008 Hard Rock Breast Cancer Awareness merchandise, including a collectable Pinktober pin, key chain and T-shirt, as well as a featured line of special Pink Drinks. Proceeds from the sales of Hard Rock’s limitededition 2008 Pinktober merchandise will benefit The Breast Cancer Research Foundation, a notfor- profit organization whose mission is to achieve prevention and a cure for breast cancer in our lifetime.

Scheduled Pinktober Appearances by Jon McLaughlin:
9/29/2008 Hard Rock Cafe Chicago
9/30/2008 Hard Rock Cafe St. Louis
10/1/2008 Hard Rock Cafe Denver
10/4/2008 Hard Rock Cafe Cleveland
10/5/2008 Hard Rock Cafe Indianapolis
Tickets available at Hard Rock Cafe locations or at Ticketweb.com for select shows.
For further information, please visit www.hardrock.com.

About The Breast Cancer Research Foundation
The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit 501(c) (3) organization dedicated to funding innovative clinical and translational research. The Foundation supports scientists at top universities and academic medical centers worldwide conducting the most advanced and promising breast cancer research that will lead to prevention and a cure in our lifetime. A minimum of 85 cents of each dollar donated to the Foundation goes directly to breast cancer research and awareness programs. In October 2007, $32 million was awarded to 151 scientists across the United States and in Canada, Latin America, the Middle East, and throughout Europe. And for the seventh consecutive year, BCRF received Charity Navigator’s highest rating, four stars, thus outperforming over 99% of the evaluated charities, while the American Institute of Philanthropy has awarded BCRF its highest possible rating of A+. BCRF is the only breast cancer organization in the U.S. to receive these accolades. For more information, visit www.bcrfcure.org or call 1.866.FIND.A.CURE.

About Jon McLaughlin:
Singer/songwriter Jon McLaughlin earned raves for his 2007 debut INDIANA and has garnered a solid fan base on the road touring with Sara Bareilles, Paolo Nutini and Kelly Clarkson. He also wowed audiences on the Oscars earlier this year, with his performance of the song "So Close" from the hit Disney movie Enchanted. The appearance re-ignited INDIANA, spurring a 1,514% overnight sales increase at Amazon, sending it to the #1 spot on its Movers & Shakers chart, and creating solid momentum for his latest release OK Now (out October 7th). Jon's new single "Beating My Heart" has began climbing up the charts and will be featured on ABC in promotions for the network’s upcoming fall season.

About Hard Rock International
With 125 high-energy Hard Rock Cafes and nine Hotels/Casinos in 48 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and musicrelated merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, located in Myrtle Beach, is the world’s first rock ‘n’ roll theme park. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

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