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“LET FREEDOM RING!” THIS HOLIDAY SEASON WITH OPERATION FREEDOM BELL AND LIFEWAY CHRISTIAN STORES

OPERATION FREEDOM BELL AND INDELIBLE CREATIVE GROUP JOIN FORCES WITH LIFEWAY CHRISTIAN RESOURCES TO PROVIDE DELIVERY OF BIBLES TO U.S. MILITARY TROOPS THROUGHOUT THE HOLIDAYS


NEWS SOURCE: LAB Media
November 24, 2008

Nashville, TN (Nov. 24, 2008) – Operation Freedom Bell and Indelible Creative Group are proud to announce an exclusive partnership with LifeWay Christian Resources in the CBA (Christian Booksellers Association) retail market for Operation Christmas Bell which brings hope, encouragement and Bibles to U.S. Soldiers who are serving overseas. Holiday gifts from home are a big morale boost for military service members stationed around the world and Indelible Creative Group along with Operation Freedom Bell have partnered together with LifeWay to make this holiday season a little brighter for them.

“LifeWay Christian Stores is pleased to be a part of Operation Freedom Bell. Our vision is that "as God works through us, we will help people and churches know Jesus Christ and seek His Kingdom by providing biblical solutions that spiritually transform individuals and cultures." OFB helps us do this as it provides men and women who are serving to protect our country with the word of God. At the same time, thousands of people who purchase a Freedom Bell will be reminded to pray for these "heroes" every time they hear the bell ring. We are humbled to partner with e3 Partners, Oliver North, Beth Moore and Travis Cottrell to minister to thousands of soldiers by sharing the word of God, inspiration messages from Beth Moore and Travis Cottrell and prayer support of our customers as part of Operation Freedom Bell.” states Bill Nielsen, VP Merchandise, LifeWay Christian Stores

The purchase of each solid-brass Freedom Bell for only 10 dollars provides an American soldier with an “American Heroes” New Testament with Psalms and Proverbs. When a Freedom Bell is purchased, both the consumer and the solider will also receive video downloads from LtCol Oliver North and Beth Moore, along with a MP3 single from Indelible recording artist Travis Cottrell’s latest Christmas CD release Ring The Bells. Bells may be purchased and Bibles sent online through www.operationfreedombell.org , as well as through LifeWay Christian stores (available for purchase beginning on November 28, 2008) and additional ministry outlets. At the Operation Freedom Bell website, there are also forums to hear directly from the soldiers and leave your prayers and thoughts for them as well.

“If we gave away hope what would it look like?,” says Chris Thomason, president of Indelible Creative Group. “In these days, as the forces of oppression and terror threaten our security, we are appreciative that LifeWay will be encouraging people through Operation Freedom Bell to pray and give the Word of God -- for the protection of the men and women who serve our country in the military.”

In addition to the opportunity to provide a Bible for the troops in this unprecedented way, prayer postings are currently pouring into the OFB website and can be read online at the Operation Freedom Bell’s prayer wall at http://www.operationfreedombell.org/main/wall.php .

“How exciting for us that so many people are already using the prayer wall to personally and specifically pray for our Hero’s serving…it is very humbling,” said Jeff Sheets, founding partner, e3 Partners - a Global Partners unified ministry for church planting, composed of three primary elements: equipping believers ... to evangelize the lost ... by establishing churches (http://www.e3partners.org).

Opportunities also exist for ministries, churches or non-profits to join in the cause with the American people to keep this powerful movement fueled and to keep the bells ringing. Freedom Bells are shipping to the customers this week, and the troops will start receiving their bibles before Christmas!

For more information on Operation Freedom Bell, please visit http://www.operationfreedombell.org or call 877-645-2355.

ABOUT INDELIBLE CREATIVE GROUP
Indelible Creative Group is a music and film company based in Nashville, Tenn. creating experiences through media products that are culturally and spiritually relevant. The company represents recording artists including Travis Cottrell, Lenny LeBlanc and Jeff Deyo, among others. Among its current DVD releases are Max Lucado 3:16 Stories of Hope, the Crave short-film series and Wide Awake from best-selling author Erwin Raphael McManus, and products from popular children’s entertainer Miss PattyCake. Word Distribution provides distribution services to CBA retail with Lionsgate (film) and WEA (music) serving the general market.

ABOUT LIFEWAY CHRISTIAN RESOURCES
Established in Nashville, Tenn., in 1891, LifeWay Christian Resources of the Southern Baptist Convention is one of the world’s largest providers of Christian products and services, including Bibles, church literature, books, music, audio and video recordings, church supplies, and Internet services through LifeWay.com. The company also owns and operates 148 LifeWay Christian Stores across the nation, as well as two of the largest Christian conference centers in the country.

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