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BIG IDEA ENTERTAINMENT EXPANDS LICENSING PROGRAM
FOR ITS BEST-SELLING VEGGIETALES® BRAND
WITH LICENSEES IN KEY CATEGORIES

Frankford Candy & Chocolate Company, Hedstrom and Sherwood Brands
Bring All-New Veggie Products to Market




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NEWS SOURCE: Hoganson Media
May 10, 2010

FRANKLIN, TN (MAY 10, 2010) - Big Idea Entertainment, the leading faith-based studio and producer of children’s and family programming, characters and brands, today announced that it will expand the licensing program for its popular VeggieTales brand by introducing a fresh new crop of merchandise. The Company has recently inked deals with several new licensing partners across key categories, including confectionery products from Frankford Candy & Chocolate, play ball and toy products from Hedstrom and Easter candy baskets and gift sets from Sherwood Brands. The brand-new VeggieTales products hit retail shelves as early as Spring 2010!

These new licensees join recently added premium VeggieTales partners, including Enesco – Gund/Gregg Gift (plush toys & gifts), ScrollMotion (digital books), Carpets For Kids (area rugs), Kidlandia (personalized maps), Find It Games (games) and Trace Designs (wall murals) in addition to the current roster of industry leaders, including ConAgra (fruit snacks), DaySpring (cards & calendars), Bendon Publishing (coloring and activity books), Cranston (fabrics) and Northwest (bedding and outer wear).

“Our always expanding licensing and merchandising program continues to provide us with a wonderful opportunity to bring the enduring values and wholesome entertainment of Big Idea and our VeggieTales series to an even wider audience,” said Brian Mitchell, Director of Marketing and Licensing for Big Idea Entertainment. “We are excited to share the VeggieTales messages through these new products that have popular appeal to children and families.”

VeggieTales are Sweet!
Frankford Candy & Chocolate (http://www.frankfordcandy.com/; 215-735-5200) is the top supplier to America’s largest retailers with a broad range of licensed confectionery products, spanning both everyday and seasonal categories. This spring, Frankford launched a line of VeggieTales Easter candy for mass market retail. A sweet selection of VeggieTales candy is also in development for the 2010 Christmas season.

Bounce Your Way to Fun!
Hedstrom (http://www.hedstrom.com/; 419-289-9310) provides a wide range of children’s licensed play ball, bounce and sport toy products dominating the US and Canadian markets. The company is planning a line of VeggieTales vinyl balls and bounce toys to be released just in time for summer.

Spend the Holidays with Bob and Larry!
Sherwood Brands (http://www.sherwoodbrands.com/; 401-434-7773) is a leading supplier of premium-quality confectionary products and gift items specializing in seasonal licensed product lines, specifically Easter candy baskets, seasonal and everyday confections and holiday gift sets. Spring 2011 will bring a new VeggieTales Easter basket filled with themed goodies perfect for holiday giving.

About Big Idea Entertainment
Big Idea Entertainment is the leading faith-based studio and producer of children’s and family programming, characters and brands. Since 1993, Big Idea’s best-selling animated series VeggieTales has sold 53+ million videos, 13 million books and more than 7 million CDs. VeggieTales and Big Idea’s property, 3-2-1 Penguins!, enjoyed four seasons as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo children’s programming block. The studio's two theatrical releases, Jonah-A VeggieTales Movie (2002), and Universal Pictures' and Big Idea's The Pirates Who Don’t Do AnythingÔ-A VeggieTales Movie (2008), are distinguished among the top ten most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.bigidea.com.

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