In his new position, Brad O'Donnell is charged with responsibility for all A&R and Creative-related strategic objectives, as well as overseeing A&R Administration and the Creative staff for both the recorded music and music publishing businesses. As an integral member of the company's senior management team, he will help identify and implement label strategy and support the ongoing development of the CCMG's mission to impact lives with quality and compelling music.

O'Donnell has held A&R leadership positions at CCMG since joining the company in 2001, overseeing the label group roster and the production of numerous chart-topping projects at both radio and retail, as well as playing significant roles in the careers of numerous Platinum and Gold artists, including Chris Tomlin, Mandisa, TobyMac, and many others. He was also instrumental in the development of sixstepsrecords. O'Donnell previously served as Director of A&R at Word Records and earned esteem as a musician, songwriter and producer. He also earned a Master's degree in Music from the University of Miami, Florida in 1995.

Hudson Plachy is now responsible for all of the company's marketing and promotion campaigns, as well as video content creation and management of Commercial Partnerships. In his newly expanded role, Plachy will also direct the creation and implementation of all music consumption and artist development growth strategies.

Plachy began his career at CCMG in 2002, when he was hired as a marketing coordinator and worked on the team handling Steven Curtis Chapman, Nichole Nordeman and many others. He was promoted to Manager of International Sales and Distribution in 2008, liaising with the company's worldwide affiliates to achieve global objectives for the company's artists and projects. He was promoted to Director of Product Marketing in 2011, then Vice President of Marketing in 2015, and rose to Senior Vice President of Marketing in 2016. Plachy has been integral to the success of such key Platinum and Gold artists as Hillsong United, Switchfoot, TobyMac and many others.

Both O'Donnell and Plachy have played significant roles in the development of burgeoning worldwide hip-hop star NF, whose 2017 album, Perception, entered the Billboard Top 200 chart at #1 in October.

According to CCMG Chairman & CEO Peter York, "These promotions and strategic organizational changes are designed to enable Brad and Hudson to provide even better services to our company's artists and songwriters in this rapidly changing recorded music and publishing business. I congratulate Brad and Hudson on their well-deserved promotions and elevated roles within our company as we empower this next generation of leaders to guide CCMG successfully and well into the future."

About Capitol Christian Music Group

Capitol Christian Music Group (CCMG) is the world's leading Christian Music company and market leader in recorded music and music publishing. Capitol Christian Music Group operates several divisions, including CCMG Label Group (Sparrow Records, ForeFront Records, sixstepsrecords, Hillsong, Jesus Culture), Motown Gospel and CCMG Publishing (including Brentwood-Benson Music Publications). CCMG owned labels are home to artists Chris Tomlin, Amy Grant, TobyMac, Tasha Cobbs, Jeremy Camp, Hillsong United, Matt Redman, Mandisa, Tye Tribbett, Crowder, Passion Band, Karl Jobe and many others. Capitol CMG Publishing, in addition to publishing most of the CCMG labels' premier artist/writers, represents many of the leading writers in Christian/Gospel including Ben Glover, David Garcia, Kirk Franklin, Mark Hall, Brenton Brown and many more. Key Distribution partners include The Gaither Music Group, Centricity Records, Marantha Music, InPop Records, Worthy Book Publishing and Cinedigm Entertainment. Led by Chairman & CEO Peter York and a strong executive team of long-time Christian and Gospel music veterans, Capitol Christian Music Group is characterized by a passionate commitment to their artists, songwriters, customers, business partners, and one another, as well as a strong spirit of community service.

CCMG is a division of Capitol Music Group (CMG), led by Chairman and CEO Steve Barnett, which is a wholly owned division within Universal Music Group (UMG), the global music leader with strong market positions in recorded music, music publishing, and merchandising. 

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