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JFH Music News Report

APOLLO LTD RELEASES SOPHOMORE ALBUM NOTHING IS ORDINARY, EVERYTHING IS BEAUTIFUL

Duo Has Highest Charting Week At Radio Ever With “Patient”

Plays New Music Live On Limited Capacity Arena Tour, Winter Jam Weekend 21


Apollo LTD, Nothing is Ordinary. Everything is Beautiful.
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NEWS SOURCE: Hoganson Media
February 5, 2021

Cinematic, alternative-pop duo Apollo LTD releases its sophomore LP Nothing is Ordinary, Everything is Beautiful from Residence/Centricity Music. Available now at all major digital and streaming outlets internationally, the album blurs the horizon between organic and electronic music. At its heart, the recording is an uplifting pop album about resilience and resolve punctuated by messages about the human race's challenges amidst a mix of hooks that target the head as well as the heart.

Packing a punch with EDM drops, pulsing drumbeats and singalong choruses meant for clubs, cathedrals and coliseums, Nothing is Ordinary, Everything is Beautiful features the top 20 hit and American Songwriter-premiered video “You” along with “Good Day,” “Rulers,” “Now!” and “Better.” It also highlights Apollo LTD’s highest charting Hot AC / CHR Billboard hit so far, “Patient,” an encouragement for when things do not always turn out as planned. The song moves into the Top 10 at No. 9 this week and continuing to climb. (See Instagram for a behind-the-scenes look at the making of “Patient.”)

With an even wider arc of diversity, Nothing is Ordinary, Everything is Beautiful builds upon the bold, climactic sound of its 2019 Dove Award-nominated Out of Body debut that sparked Apollo LTD’s first Top 40 hits “Gold” and “On The Way Up.” Reframing everyday obstacles like doubt and depression as reasons to come together rather than pull apart, much of the duo's highly anticipated second album was created during months in isolation due to the pandemic. While the rest of the world slowed down to a cautious crawl, bandmates Jordan Phillips and Adam Stark remained busy, collaborating on new songs via Zoom calls and fine-tuning musical ideas in their own home studios.

“We were supposed to spend 2020 on the road," says Adam. “Instead, I was able to stay at home, watch my one-year-old son hit a number of developmental milestones, and use modern technology to write songs with Jordan without always being in the same room. We were able to honor the sound that's gotten us here — the marriage of organic instruments and pop synthesizers — while evolving our approach.”

During a year like 2020, the duo shares themes in the new album of finding silver linings in the most troublesome of situations.

“That's a narrative we always weave into our music, which is the desire to believe that things are going to get better," says Phillips. “This past year created a lot of anxiety in all of us, but with these songs, we're choosing joy in the midst of chaos. Things can still be beautiful, even if they aren't ordinary. The thread is hope.”

Next month, Apollo LTD will be sharing this hope in-person for the first time since the pandemic began, performing its new music and fan favorites in arenas and convention centers on the Winter Jam Weekend 21 tour. The four-city, limited capacity tour begins March 18 in Augusta, GA at James Brown Arena and travels to Tampa, FL (3/19), Woodstock, GA (3/20) and Gatlinburg, TN (3/21).

While on tour, Apollo LTD shares an explosive energy live on stage featuring Phillips’ elastic vocal instrument equipped with a strong falsetto and Stark’s playing that has been honed as a session instrumentalist and years of touring as a lead guitarist. In addition to their own headline events, the duo has shared stages with Panic at the Disco, DNCE, All-American Rejects, Kesha, Amanda Lindsay Cook and more.

For all the latest Apollo LTD tour, music, news and more information, go to https://weareapolloltd.com/FacebookInstagramTwitterYouTubeSpotifyApple MusicAmazon Music and Pandora.

About Apollo LTD:

Named after the NASA program that sent the first human beings to the Moon, Apollo LTD has become an escalating highlight reel since their formation in 2015, with its songs reaching tens-of-millions on television, radio and streaming outlets nationally and internationally. Making cinematic, alt-pop music with a message that reaches skyward and rooted in a mix of organic instruments, electronic soundscapes, anthemic hooks and shimmering production, Apollo LTD have an expert grasp of the pop genre,” says The Atlantic Magazine as Artist Direct agrees they are “a band that builds melodic hooks, powerful pop tunes and lyrics that play with expectation.” Consequence of Sound says, “Each melody could be a hook in its own right...radio friendly single with bite.” Making waves with its Out of Body (2019) and Nothing is Ordinary, Everything is Beautiful (2021) LPs, Apollo LTD songs have been heard on outlets like Grey’s AnatomyStation 19 and shows featured on ESPN, FOX Sports, Comedy Central, NBC and ABC while gathering well over 10 million streams and sparking four top 25 Christian radio singles.

About Residence/Centricity Music: 

Residence/Centricity Music is an independent Christian music company based in Franklin, Tenn. Founded in 2005 with a commitment to artist development and stylistic diversity, its artist roster includes Andrew Peterson, Apollo LTD, Caitie Hurst, Chris Renzema, Coby James, Jason Gray, Jonny Diaz, Jordan Feliz, Lauren Daigle, Neon Feather, North Point Worship, PEABOD and Unspoken. Providing label and publishing services, Centricity is a family-owned organization, and they like it that way. The committed work of its staff and artists has yielded successes such as Grammy Awards, Billboard Awards, Dove Awards, K-Love Fan Awards, and multiple Gold and Platinum Albums and Singles. For more information on Centricity Music, visit www.centricitymusic.com.



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