JFH News: Ty Brasel Launches New Album Campaign With "GOD IS THE BEST"

Ty Brasel Counts His Blessings, Launches New Album Campaign With “GOD IS THE BEST”

New single features guest artist 1K Phew, mixes hip-hop momentum with pop melody

Ty Brasel Launches New Album Campaign With 'GOD IS THE BEST'

NEWS SOURCE: Curb | Word Entertainment
May 20, 2022

Nashville, Tenn. (May 20, 2022) — The summer is looking bright for IVAV recording artist Ty Brasel, who will release his new album, TRANSCENDENT, during the months ahead. The GMA Dove Award nominee keeps his eyes glued to the sky with TRANSCENDENT’s first single – hitting digital platforms today, “GOD IS THE BEST” offers a three-minute blast of street-smart spirituality, delivered by an artist who proudly combines hip-hop momentum with pop melody. 1K Phew makes an appearance, too, with both rappers glorifying their maker over buzzing keyboards, trap beats, upright piano, and thumping bass. Listen to the track HERE.

“It’s a mixture of two worlds: these energetic, powerful verses that really move, and a heartfelt section with piano and singing,” Brasel says of the new song.

Equally powerful is the track’s music video, also out today. The clip was filmed in Pagosa Springs, Colorado, with the San Juan National Forest serving as a picturesque backdrop. Featuring snowmobiles, wintry weather, and stunning landscapes, the video crackles with the electric energy shared by Brasel and his duet partner, fellow artist 1K Phew. Check out the video HERE.

“He just perfectly fit into the track,” says Brasel of 1K Phew, who previously teamed up with the GRAMMY®-winning Lecrae for 2021’s collaborative mixtape No Church In A While. “Some guests get on a song and do their own thing and run it off the tracks a little. But 1K Phew brought his unique style while staying true to what was being created. He made it greater.”

Like the rest of TRANSCENDENT, “GOD IS THE BEST” was produced by Dirty Rice, Joseph Prielozny, and Juice Bangers. Those three producers also helped create Destiny, Vol. 1, Brasel’s 13-song mixtape from November 2021. Working once again with the same team, Brasel found an opportunity to “take everything up a notch, sonically,” while adding new depth and dimension to his lyrical focus on faith, self-improvement, and resilience.

“I’m always finding new ways to innovate and talk about my story in a new way, but my central message is consistent,” he says. “I want to remind people that better days are always ahead, and it’s OK to not be OK, because God sees that and he cares. That’s why God is the best.”

“GOD IS THE BEST” ft. 1K Phew is available now HERE.

About Ty Brasel:

Ty Brasel was born in Memphis, TN, where he grew up at the intersection of East Memphis & Olive Branch, MS. This area, referred to by locals as “Memphissippi,” is where Ty first recognized his passion for music. His style was first showcased on 2017’s “Young T,” 2018’s “Destined For Greatness,” and 2020’s “The Divine Storm” draws inspiration from the southern style of rap he was raised with, as well as influences like Kendrick Lamar, Curren$y, and Post Malone. As a teenager Ty chose a path that led him down a road of substance abuse and crime. After an encounter with God following his senior year of high school, Ty decided to change his ways and began a new spiritual journey. He enrolled in college at Ole Miss and started a hip-hop group with a friend. However, once in college some of those same demons began to present them self again, and Ty was arrested four times during his freshman year. At this point Ty had a choice to make in his life and chose to drop out of school during his third semester to focus his energy on music. With no money and no real plan Ty went home and used his struggles as motivation when creating his music. Ty’s songs are often aimed at people in the down cycles of life, and in his lyrics, the theme of overcoming life struggles and personal demons is ever present. The notion that while there may be storms within, peace and hope are attainable. No better is this hope for a brighter future heard than on Ty’s 2021 mixtape Destiny: Vol. 1 where Ty reflects upon his life to this point. Stay tuned to Ty’s socials below for updates on future releases from Ty Brasel.

About Curb | Word Entertainment:

In 2016, Curb Records acquired Word Entertainment, combining two of the music industry’s most respected global brands, and more than a century of collective experience. Today, Curb and Word are two of the world’s leading independent music companies. Owned and operated by Mike Curb, the Curb | Word family includes the labels Curb, Word, Squint, Fervent, Sidewalk, MCC and IVAV, as well as Curb Publishing, Word Publishing, 25 Live, Curb Films, Word Films, Word Entertainment, and Curb Sports, representing top artists and entertainers in Country, Christian, Pop, Rock, and Hip-Hop. For more information, visit www.curb.com.

For more information on Ty Brasel, go to:

https://tybrasel.com

https://linktr.ee/TyBrasel

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For more info on Ty Brasel, visit the JFH Artists Database.
For more info on 1K Phew, visit the JFH Artists Database.