TASHA LAYTON’S HIT SINGLE ‘NEVER’
INSPIRES COMPELLING NEW VIDEO
NEWS SOURCE: Turning Point PR October 6, 2023
NASHVILLE, Tenn.—Chart-topping singer/songwriter and BEC recording artist Tasha Layton adds another powerful video to her growing anthology with the compelling performance of “Never,” also her current hit single on Christian radio. Featuring a rousing choir and dramatic string section, the clip was directed and produced by Daniella Mason, with creative direction and styling by AYA Creative.
Layton’s “Never” video joins fan favorites “Look What You’ve Done,” “Into The Sea (It’s Gonna Be OK),” and “How Far,” which together have amassed millions of views.
“The ‘Never’ video is special to me,” says Layton. “With a new string arrangement by our longtime friend Brandon Collins, I believe this remix will allow listeners to hear—and see—the song in a different way. The combination of the choir and string section are powerful and I hope viewers will be able to feel the passion that was in the room while we were shooting. I believe wholeheartedly in the message of ‘Never,’ so it’s very meaningful to have brought the song to life in this way.”
As heard in the video, “Never” (Collins String Version) is featured on Layton’s recently released Never (Extended Single Release) EP. Highlighted by the hit single “Never,” penned by Layton, Keith Everette Smith, AJ Pruis and Matthew West, the EP also includes a rendition of the song featuring Matthew West, as well as an acoustic version of the track.
Layton is currently sharing “Never” with audiences across the country as a special guest, along with Hannah Kerr, on Big Daddy Weave’s “Heaven Changes Everything Tour,” and she will also spotlight the song on her own headlining tour, with special guest Jeremy Rosado, beginning later this month.
ABOUT TASHA LAYTON Since first captivating radio audiences in 2020, Tasha Layton has become one of Christian music’s most celebrated artists with an acclaimed discography of signature anthems that perennially inspire and encourage listeners around the world. Layton’s 2022 full-length debut, How Far, features the back-to-back #1 hits “Look What You’ve Done” and the title-cut, as well as her breakthrough single “Into The Sea (It’s Gonna Be OK).” Named one of Billboard’s Top 5 female Christian artists in 2020 and 2021, Layton has been spotlighted on ABC's GMA3: What You Need To Know; made her Grand Ole Opry debut in 2022; and was featured on TobyMac’s 33-city "Hits Deep" arena tour earlier this year.
Host of the K-LOVE On Demand series Boundless, based on her prayer journal of the same name, Layton is also the author of Look What You’ve Done: The Lies We Believe & The Truth That Sets Us Free, published in March from K-LOVE Books. Prior to her solo career, the South Carolina native appeared on Season 9 of American Idol and spent four years as a back-up vocalist for pop superstar Katy Perry.
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