JFH News: Hulvey Announces New Album, "Cry," Due Out Sept. 13

HULVEY ANNOUNCES HIS SOPHOMORE ALBUM ‘CRY’ SET TO RELEASE SEPTEMBER 13TH

RELEASES NEW SINGLE, “TRUE”

Hulvey Announces New Album, 'Cry,' Due Out Sept. 13

NEWS SOURCE: Reach Records
August 21, 2024

Atlanta, GA - August 21st, 2024 - Hulvey announced the release of his second studio LP, CRY, coming September 13th following the release of his second single this year, “True.”

Listen to Hulvey’s “True ” now.

Pre-order/Pre-save Hulvey’s “CRY ” now.

"True" is more than just a song; it’s a powerful declaration of authenticity and emotional depth. Known for his ability to connect deeply with listeners, Hulvey pours his heart into this track, delivering raw and genuine storytelling that resonates on a personal level. Diving into the duality of how Hulvey experiences love in its truest form (through God and his wife), the single is a testament to his growth as an artist and his unwavering commitment to staying true to himself.

“‘I wrote this song about God and my wife at the same time. I wanted to create something that not only resonates with my own experiences but also speaks to anyone who is in search of unconditional love,” says Hulvey. “It is something I have found in Christ and I see Him through the way that my wife, Rachael, loves me. I couldn’t imagine my life without either one of them and that is the whole point of this song. I hope this song leads people to Him.”

Sonically inspired by old school T-pain and early 2000s R&B and Hip Hop, this track is produced by Lasanna “Ace” Harris, Tenroc, Dave James, and Hulvey himself. "True" brings a fresh, dynamic sound to Hulvey’s music as a whole showcasing the versatility he has with his artistry. Fans can look forward to an accompanying music video that visually amplifies the song’s themes, bringing to life the emotional intensity and creative vision behind "True." Directed by Ade “Adelight” Adesina, the video promises to be a visually striking experience that complements the track’s powerful message.

In addition to this exciting single, Hulvey is gearing up for the release of his sophomore album, CRY, set to drop on September 13th. Entering a new era, Hulvey’s message in his September 13th LP “Cry” is expressed in the phrase: ‘Every drop means something.’ This album serves as a reintroduction, featuring a select few collaborators (Samm Henshaw, Forrest Frank, and Torey D’Shaun), allowing Hulvey’s lyrical themes and talent to shine over his carefully crafted sample-driven beats.

“Before writing this album, I found myself crying at the goodness of God in my life and wondering why I had these tears. I realized that those tears were a result of being overwhelmed by His love. This album [CRY] is my invitation for us all to embrace vulnerability as a path to deeper connection with God,” says Hulvey.

Currently on a pre-album late-summer tour with Christian worship giants Brandon Lake and Phil Wickham, Hulvey is surely building up the anticipation for his biggest project yet and after over 1 year of teasing this long awaited project, his fans are ready. Alongside the announcement of the Album, Hulvey revealed the official track-list showing the project is broken up into 3 chapters: COMMUNION, REFLECTION and YEARNING:

COMMUNION
World Hunger
Poor Party
Love Like That (feat. Torey D’Shaun, Alex Jean)
All For You
REFLECTION
True
Letter 2 The Game
Top Spinnin
Heaven’s Door (feat. Torey D’Shaun)
Anxiety
YEARNING
Have Me
Miracles
Roses (feat. Samm Henshaw)
Battle Cry
Altar (feat. Forrest Frank)

See the official artwork for "True" here:

About Hulvey:

Hulvey’s music has quickly developed into his sonic calling-card. But to fully appreciate the music is to know the artist. His child-like wonder and reverence for his maker motivates his desire to reflect the beauty of Christ through tastefully refined music.

Hulvey was signed to Reach Records in 2019 after the success of his single “Motions” released on Reach’s Summer ‘19 playlist as one of the top streamed singles on the project. In 2020, he was named Pandora’s Christian Artist to watch. In 2021 his debut album, Christopher, achieved the No. #8 spot on the Billboard Top Christian/Gospel Albums chart and also debuted at #19 on the Rap albums chart. Since then Hulvey has been an ongoing topic of conversation with a handful of trending singles leading to over 85 Million streams since his last self-titled LP, Christopher.

Reflecting on the quickly growing success of his career as a Christian artist, Hulvey says, “my salvation comes from my personal relationship with God. I want to glorify God with my music, and to be honest and straightforward about how it is benefitting me personally.”

About Reach Records:

Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus. Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture.

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