December 13th, 2024 (Atlanta, GA) Mexican American artist WHATUPRG, signed to Reach Records, is set to release his highly anticipated single, “RIO,” on December 13th. Known for blending his faith and culture into a refreshing, genre-defying sound, RG has made waves with hits like “God Made A Way,” “PRAISE,” and the viral sensation “Drip Lee.”

Listen to RIO now.

This new track marks a pivotal moment for RG as he intentionally focuses on connecting with the Latin American market. “RIO” features Brazilian gospel trap artist NESK ONLY, creating the first Brazilian crossover of its kind in this space. The collaboration was announced at RG’s debut show in Brazil, where he performed before a sold-out crowd of 1,800.

Fans have been eagerly awaiting “RIO” since RG teased the track in early 2024 with this video on Instagram that garnered significant attention. The clip featured behind-the-scenes footage from his trip to Rio de Janeiro, along with a snippet of the song’s powerful refrain, “Father, Son, and Spirit looking over me.” The post crafted excitement across his global fan base, especially among listeners in Brazil, where his previous singles “Drip Lee” and “God Made A Way” have already gone viral.

Reflecting on RG’s evolving priorities as an artist and his recent marriage, “RIO” delves into themes of faith and seeking a quieter, more grounded life. “Christ is over every season, no matter where I am,” RG shared. The single also pays homage to Brazil’s spiritual and cultural roots with cover art inspired by the iconic Christ the Redeemer statue in Rio de Janeiro.

Accompanying the single is a visually stunning music video, shot on location in Rio de Janeiro with NESK ONLY, showcasing breathtaking views of the city and bringing the track's message of divine guidance to life. With “RIO” being one of only two releases from RG this year, fans can anticipate big things ahead in 2025 for the artist and his devoted fan base, The Hooligans.

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Tap in with RG's world and community and newhollywood.world for exclusive content and access to his communities discord.

For more information on Reach Records, please

visit reachrecords.com and on social media @ReachRecords.

About WHATUPRG:

WHATUPRG, born Raul Garcia, is a Mexican American artist signed to Reach Records and a trailblazer in faith-based music. Known for his innovative blend of hip-hop, raw authenticity and his latin heritage and unique creative aesthetic, RG has built a loyal global following through hits like “Drip Lee,” “God Made A Way,” and “PRAISE.” His music, which has gone viral across social media platforms, transcends traditional genre boundaries while carrying a deeply spiritual and personal message.

As a first-generation Mexican American, RG brings a unique cultural perspective to his art, infusing his lyrics and visuals with themes of faith, identity, and resilience. This perspective allows him to connect with listeners across the Western Hemisphere, from the United States to Latin America, where his influence continues to grow. 

Beyond viral singles and sold-out shows, RG is on a mission to change the narrative around Christian art, striving to make it widely viewed as the greatest art in the world. His authenticity, bold vision, and commitment to his faith challenge stereotypes and inspire fans to see art as a reflection of the Creator’s greatness. Whether through his music, visuals, or live performances, RG seeks to push the boundaries of what faith-driven art can achieve, elevating it to new heights.

About Reach Records:

Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus. Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture. 

For more info on WHATUPRG, visit the JFH Artists Database.

 

 

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