JFH News: From Struggle to Hope, WHATUPRG Delivers a Powerful Message in "CIEN DOCENAS"

From Struggle to Hope, WHATUPRG Delivers a Powerful Message in "CIEN DOCENAS"

NEWS SOURCE: Reach Records
January 10, 2025

Atlanta, Georgia (January 10, 2025) - Mexican-American rapper, writer, and producer WHATUPRG amplifies his presence in the Latin music scene with “CIEN DOCENAS,” the second preview of his upcoming and eagerly anticipated album.

Listen to "Cien Docenas" here.

Following the success of his first single, "RIO," featuring Nesk Only, “CIEN DOCENAS” dives deeper into his roots. This high-energy, modern record, sung in both English and Spanish, further cements him as a bridge between modern rap and Latin music in the faith-based space.

Everyone’s personal experiences shape their path and influence how they connect with the world. This is especially true for WHATUPRG, whose new song powerfully portrays resilience, capturing the journey from hardship to hope and trauma to healing with authentic lyrics about family, self-belief, and perseverance.

“As long as I can remember, my mom's tamales have held us down. On any given day, I knew I could expect my dining room table to be turned into a workstation for her. As a kid, I thought she just loved to cook and serve those around her, but as I got older, I realized this was a means for her to provide when money was tight,” WHATUPRG reflects.

This story became a powerful source of inspiration for him, drawn from his mom’s unwavering drive to serve others with love and intention, all while determined to make things happen. Her resilience in the face of challenges instilled in him a similar determination. This year, the Reach Records artist aims to move forward with that same sense of purpose.

Blending hard-hitting 808-heavy beats with introspective verses, the fresh track motivates anyone fighting to overcome challenges and pursue their calling and dreams while guarding their heart and protecting their vision.

“CIEN DOCENAS” is now available on all streaming platforms.

ABOUT WHATUPRG:

WHATUPRG, born Raul Garcia, is a Mexican American artist signed to Reach Records and a trailblazer in faith-based music. Known for his innovative blend of hip-hop, raw authenticity, and his Latin heritage and unique creative aesthetic, RG has built a loyal global following through hits like “Drip Lee,” “God Made A Way,” and “PRAISE.” His music, which has gone viral across social media platforms, transcends traditional genre boundaries while carrying a deeply spiritual and personal message.

As a first-generation Mexican American, RG brings a unique cultural perspective to his art, infusing his lyrics and visuals with themes of faith, identity, and resilience. This perspective allows him to connect with listeners across the Western Hemisphere, from the United States to Latin America, where his influence continues to grow.

Beyond viral singles and sold-out shows, RG is on a mission to change the narrative around Christian art, striving to make it widely viewed as the greatest art in the world. His authenticity, bold vision, and commitment to his faith challenge stereotypes and inspire fans to see art as a reflection of the Creator’s greatness. Whether through his music, visuals, or live performances, RG seeks to push the boundaries of what faith-driven art can achieve, elevating it to new heights.

ABOUT REACH REACORDS:

Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus. Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture.

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For more info on WHATUPRG, visit the JFH Artists Database.