Atlanta, Georgia (January 16, 2025) — Reach Records celebrates 116 Day with the release of the powerful new single "KING DAVID", featuring Lecrae, Trip Lee, Anike, Jackie Hill Perry, and dynamic Christian-Latin artist Alexxander. The single is available now on all major streaming platforms.

Listen to "KING DAVID" here.

January 16, dubbed 116 Day, has become a longstanding tradition for Reach Records and fans of The 116 Movement. Founded in the early 2000s by Lecrae and Ben Washer, The 116 Movement began as a bold declaration of living unashamed of the gospel of Jesus Christ, inspired by Romans 1:16:

"For I am not ashamed of the gospel, for it is the power of God for salvation to everyone who believes..."

What started as a lifestyle statement evolved into a groundbreaking musical expression, leading to the creation of Reach Records in 2004. Over two decades later, Reach Records has become a global force in faith-based music, with Grammy Awards, platinum records, Unashamed Tours, and an unwavering mission: to change the way people see the world through faith, music, and culture.

On "KING DAVID," hard-hitting 808s set the stage for introspective verses reflecting on God’s power to conquer life’s greatest challenges. Grammy Award-winning producer and Reach Records A&R Ace Harris shared the vision behind the single:

"As we enter a new year, it’s vital to remember that the giants in our lives may seem massive to us, but they’re small in comparison to God. He’s the only Giant worth fearing."

Each artist brought their unique perspective and style to "KING DAVID," creating an anthem that inspires listeners to trust in God’s strength.

"When we started the 116 Movement, we had no idea how far God would take it. We were just a group of people unashamed of the gospel, wanting to make music that inspired others to live boldly for Christ" says Lecrae, "Over 20 years later, I’m grateful to see how this movement continues to impact lives around the world. It’s a blessing to still be here, creating, collaborating, and celebrating what God has done."

"KING DAVID" is more than just a song—it’s a call to faith and perseverance. Join Reach Records in celebrating 116 Day by streaming the single now and sharing the message of living unashamed for Christ.

For more information on Reach Records, please

visit reachrecords.com and on social media @ReachRecords.

ABOUT REACH REACORDS:

Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus. Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture. 

For more info on Lecrae, visit the JFH Artists Database.
For more info on Trip Lee, visit the JFH Artists Database.
For more info on Anike, visit the JFH Artists Database.
For more info on Jackie Hill Perry, visit the JFH Artists Database.

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