New Orleans, LA (January 28, 2024) – The 26th Annual Super Bowl Soulful Celebration, an official NFL-sanctioned event and a cornerstone of Super Bowl weekend for over a quarter of a century, is now set to dazzle audiences with an unforgettable evening of music, faith, and football during Super Bowl LIX week in New Orleans with a star-studded live taping on FOX. This year’s celebration is led by acclaimed hosts Bill Bellamy, comedian and actor known for his scene-stealing roles in Love Jones and Any Given Sunday, and New Orleans native Rocsi Diaz, Emmy Award-winning media personality who currently serves as co-host for Tubi’s We Got Time Today with sports legend Deion Sanders.
Joining Bellamy and Diaz to celebrate the vibrant cultural heritage and unbreakable spirit of New Orleans with epic performances and mashups is an incredible slate of award-winning artists, including The Isley Brothers, Muni Long, Yolanda Adams, Tori Kelly, and Jonathan McReynolds; New Orleans’ own Master P, Big Freedia, Lucky Daye, and Trombone Shorty; as well as the soulful harmonies of the NFL Players Choir, and heartfelt tributes to NFL players and leaders. This celebration under the theme “Keep Going” will premiere as a primetime special on FOX on Saturday, February 8, 2025, at 8 PM ET/7 PM CT, with additional airings on FS1, FOX Sports VOD, FOX Soul and Tubi.
“Hosting the Super Bowl Soulful Celebration is like hitting the trifecta—music, faith, and football all in one show! And you can’t beat doing it in New Orleans. I’m excited to bring some laughs, some energy, and to be part of this incredible night with an amazing lineup,” said Bellamy.
“Growing up in the lively vibe of New Orleans, I’ve felt the magic, resilience, and soul that make this city totally unique,” Diaz said with excitement. “Joining forces with Bill to host Super Bowl Soulful Celebration is a blast—it’s my moment to spotlight the beauty and spirit of the Big Easy! This isn’t just an event; it’s a celebration of faith, community, and unity—values that define New Orleans and inspire the world. I’m beyond excited to help bring this epic night to life in my hometown!”
Honoring outstanding achievements on and off the field, the Lifetime of Inspiration Award will be presented to former NFL player and FOX Sports’ award-winning broadcaster Michael Strahan, celebrating his impact on sports, media, and philanthropy.
"Being recognized with the Lifetime of Inspiration Award is such an incredible honor,” said Strahan. “When I think about the legends who've received this award, it's truly special to be part of this group. The Super Bowl Soulful Celebration is more than just music or football; it's about making a real impact on and off the field. I'm thrilled to participate in this exceptional event which showcases a commitment to fostering positive change.”
The Community Award will recognize New Orleans Saints player Cameron Jordan for his dedication to service and leadership, while Jared Verse of the Los Angeles Rams will be honored with the Rising Star Award. Additional honorees and show participants will be announced.
The Super Bowl Soulful Celebration is brought to life by an outstanding production team dedicated to delivering an unforgettable experience. The event is founded and executive produced by Melanie Few, with Valarie Benning Thompson serving as executive producer. Veteran television creative Leon Knoles serves as showrunner and director, with GRAMMY®-nominated artist Adam Blackstone as music director, ensuring a seamless blend of performance, storytelling, and inspiration.
“As we celebrate the 26th year of the Super Bowl Soulful Celebration as an official NFL-sanctioned event, I am overwhelmed with gratitude for the journey that has brought us here,” said Few, Founder and Executive Producer. “Returning to New Orleans, a city that embodies resilience, culture, and faith, feels like the perfect way to honor the essence of what this event has always stood for. New Orleans is a city with a heartbeat of music, a legacy of strength, and a deep sense of community—qualities that reflect the very soul of this celebration.”
TICKETS:
Tickets are available to the public and on sale now! Don’t miss this unforgettable night of inspiration, music, and celebration. Visit https://www.mahaliajacksontheater.com.
FOLLOW THE CELEBRATION:
Follow us @superbowlsoulful or visit superbowlsoulful.com for show updates and exclusive content.
Super Bowl Soulful Celebration, formerly Super Bowl Gospel Celebration (SBGC), is founded and executive produced by Atlanta-based marketing consultant Melanie Few. Conceived in 1999 as a gospel brunch in Miami, Super Bowl Soulful Celebration continues as the only multicultural program and inspirational event sanctioned by the NFL during Super Bowl weekend. The evening brings together an ensemble of NFL players, gospel/contemporary Christian performers, comedy, and award-winning musicians spanning all genres on one stage for a spectacular show filled with song, hope, laughter, and uplifting messages of inspiration.
THE 26th ANNUAL SUPER BOWL SOULFUL CELEBRATION is executive produced by Melanie Few, with Valarie Benning Thompson serving as producer. Veteran television creative Leon Knoles serves as Director, with Grammy-nominated artist Adam Blackstone serving as music director.
For more information, visit superbowlsoulful.com and follow updates @superbowlsoulful to stay connected.
The Players Choir performs on the Super Bowl Soulful Celebration, marking its 26th year. Making its debut 17 years ago in Phoenix during the 9th Annual Super Bowl Gospel Celebration (2008), the choir includes active and former NFL players and has delivered one of the most highly-anticipated musical performances during the biggest weekend in sports, the annual Super Bowl Weekend.
VIDEO: Experience the magic of the Super Bowl Soulful Celebration with our exclusive video highlights, offering a glimpse behind the scenes, from the glamorous red carpet rollout to the electrifying show day festivities. Get an insider's view of the star-studded red carpet arrivals, featuring celebrity guests and honorees making their grand entrance.
Then, immerse yourself in the soulful performances and memorable moments captured during the taping of the event, showcasing the incredible talent and energy that filled the vibrant Palms Pearl Concert Theatre. With select show clips and interviews with participants, our video highlights provide a captivating snapshot of this unforgettable celebration of faith, fellowship, and football. Click the thumbnail link for a sneak peek into the heart and soul of the Super Bowl Soulful Celebration!
SUPER BOWL SOULFUL CELEBRATION RED CARPET HIGHLIGHTS
Our cameras captured a snapshot of the bustling energy and behind-the-scenes action as the Super Bowl Soulful Celebration red carpet is being prepared. From laying out the iconic red carpet to arranging the vibrant backdrop and lighting, the videos offer viewers a glimpse into the meticulous planning and preparation that goes into creating the perfect atmosphere for the event. As the final touches are put in place, anticipation builds for the arrival of celebrities, honorees, and VIP guests, promising a night of glamour, celebration, and unforgettable moments at the Super Bowl Soulful Celebration. (Click thumbnails to view)
(Red carpet design by FrontPage Firm @frontpagefirm; production by Celebrity Red Carpets @crcrentals).
MEET THE VISIONARY BEHIND SUPER BOWL SOULFUL CELEBRATION - MELANIE FEW
Melanie Few, Founder, Executive Producer, and NFL Sanction Holder of Results Marketing and Media (RMM). Melanie is the only female and person of color with an NFL sanctioned event. She also founded the (NFL) Players Choir in 2014, which has become a staple performance at Super Bowl Soulful Celebration.
The Players Choir drew national recognition with their fan favorite appearances on "America's Got Talent" in 2022 and NFL Honors during Super Bowl .
Melanie's company RMM has partnered with agencies and corporations alike to create, plan and produce over two hundred integrated marketing events, representing more than thirty brands across sixty product categories.
For more than a quarter-century THE SUPER BOWL SOULFUL CELEBRATION has captured the hearts of millions through the shared love of music, faith and the exhilaration of football. Bridging cultures and igniting inspiration, the Super Bowl LVIII sanctioned special brings together NFL players with award-winning artists and acclaimed musicians from diverse genres onto a single stage. The result is an unforgettable evening that transcends boundaries and remains the sole multicultural and inspirational program sanctioned by the NFL during the electrifying Super Bowl week.
THE 26TH ANNUAL SUPER BOWL SOULFUL CELEBRATION is executive produced by Melanie Few, with Valarie Benning Thompson serving as producer. Veteran television creative Leon Knoles serves as Director, with Grammy-nominated artist Adam Blackstone serving as music director.
PR CONTACT:
For more info on Yolanda Adams, visit the JFH Artists Database.
For more info on Tori Kelly, visit the JFH Artists Database.
For more info on Jonathan McReynolds, visit the JFH Artists Database.
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