February 7, 2025 (Atlanta, GA) — Alexxander, son of Latin Gospel legend Luis Santiago, is officially the newest signee to Lecrae’s GRAMMY-winning Reach Records. Alexxander is the face of a new wave of modern Gospel music in the Latin space, and is carving out his own path with a unique sound that blends reggaeton rhythms, punk rock energy, and a message of hope. With a reggaeton and drum & bass fusion, his newest single, “Tres Deseos” (or “Three Wishes”) is a raw and deeply personal cry for transformation.
Listen to “Tres Deseos” here.
Watch Alexxander’s official announcement video here.
“I couldn’t be more excited to welcome Alexxander to the team. His talent, passion, and heart for the Kingdom bring something fresh and dynamic to the culture. Latin music is shaping the sound of the world, and Alexxander is poised to make a massive impact,” shares Lecrae.
Music runs deep in Alexxander's lineage, inspired by the legacy of his grandfather and his father, Luis Santiago, a respected figure in Latin gospel music. Now, with more than 100 compositions, he continues to forge his own path and makes history as the first Spanish-speaking artist on the Reach Records roster.
“Tres Deseos is a reminder that no matter how much we become distracted by the world around us, there’s always a deeper, more meaningful path to take,” says Alexxander when asked about the impact behind the single.
ABOUT ALEXXANDER
Hailing from Bayamón, Puerto Rico, Alexxander is a groundbreaking artist redefining the boundaries of Latin gospel music. As the son of legendary Latin gospel superstar Luis Santiago, Alexxander spent his childhood immersed in music, often spending late nights in the studio, watching his father fine-tune lyrics. This early exposure ignited his passion for storytelling and lyrical precision, nurturing a deep love for creating music that inspires and uplifts. Blending the raw energy of punk rock with the infectious rhythms of reggaeton, Alexxander’s sound is a bold fusion of genres, underpinned by a message of hope and faith.
In a major career milestone, Alexxander will soon become the first Latin Spanish-language artist signed to Reach Records. This historic partnership signals the rise of a new voice in faith-based music—one that bridges cultures, genres, and languages while staying rooted in a message of hope.
ABOUT REACH RECORDS
Reach Records is an Atlanta based independent hip-hop label founded in 2004 by Lecrae and Ben Washer. Long before acclaim, awards, plaques, chart positioning, and radio play, the two started the label because they both love hip-hop and Jesus. Reach Records was launched with no strategy, no funds, no big players, but they made big moves! Today Reach Records is a trailblazing label with a roster of nearly 10 artists and a staff of 20 who are unashamed about sharing their faith and passionate about hip-hop. Reach Records is committed to building a movement that combines faith with music and popular culture.
For more info on Alexxander, visit the JFH Artists Database.
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