RALEIGH/DURHAM, N.C. — Hip-hop artist, youth pastor, and digital content creator Justin Mitchell steps boldly into a new season of music and ministry with the release of his brand-new single, “Let It Breathe” featuring DJLC, available today on all streaming platforms. The single marks his first official release as a PR client of Kingdom Impact Group and introduces a powerful new chapter in his faith-fueled artistic journey.

Justin Mitchell is not your typical Christian hip-hop artist. His music is deeply rooted in the tension of feeling misunderstood—a theme that echoes through his lyrics with raw honesty and emotional depth. Rather than drawing primarily from the church, his songs often reflect a personal journey of wrestling with identity, isolation, and purpose. Sonically, he blends East Coast boom-bap with trap-infused gospel and cinematic textures, creating a sound as layered as his message. Formerly known as Primisis, Justin brings over a decade of experience as a performer, indie tour artist, and conference speaker—including performances at SXSW and opening slots for KB, Derek Minor, and Social Club Misfits. His live shows are just one expression of a larger mission to connect with those who feel overlooked, both on stage and online.

Beyond the stage, Mitchell has built a thriving presence as a faith-centered gamer and streamer on platforms like Twitch and YouTube. Through competitive gameplay, freestyles, and real-time discipleship conversations, he’s reaching an audience that might never walk into a church but will log into a Call of Duty lobby. As he puts it, this fusion of content and mission allows him to act as an "urban-digital missionary," bridging the gap between faith, hip-hop, and content creation.

“Let It Breathe” was born out of a spiritually dry season—one marked by burnout and a need to pause. The track is a personal surrender and a collective invitation to let God take over the areas we try to manage on our own. It speaks to anyone who has struggled with burnout or weariness and points to the breath of God as the only source of lasting revival. Musically, the track is textured and honest, laced with urgency and reflection. DJLC’s feature adds soul and punch to the message, making it a must-add for any playlist focused on faith, motivation, or spiritual reset.

In addition to today's release, Mitchell will also be performing on the main stage at Flavor Fest’s 25th Anniversary this November at Crossover Church in Tampa, FL, one of the premier conferences for urban ministry leaders and creatives.

For more on Justin’s journey and recent interview, click here to watch the full Kingdom Builder conversation.

FOLLOW JUSTIN MITCHELL
Listen on Spotify / Apple Music
Twitch.tv/iam_justinmitchell
Instagram: @iam_justinmitchell / @iamdjlc
TikTok: @iam_justinmitchell
#LetItBreathe

About Kingdom Impact Group

Kingdom Impact Group is a faith-driven media and artist services company founded by Mike Laxton, serving as the official PR and marketing arm of Revivalist Media and Covenant Music Group. Offering public relations, artist development, and management, Kingdom Impact Group exists to elevate creatives with purpose, strategy, and Kingdom excellence. Backed by Laxton’s decade of experience in Christian media—including Billboard-charting campaigns and national promotions—KIG helps artists and ministries build legacy through meaningful media impact.

To learn more about Kingdom Impact Group, visit www.kingdomimpactgroup.com

About Justin Mitchell

Justin Mitchell is a Christian hip-hop artist, youth pastor, and digital content creator based in Raleigh/Durham, NC. Formerly known as Primisis, he blends honest lyricism, gritty East Coast influence, and bold faith to reach audiences through music and streaming. As a Twitch streamer and “urban-digital missionary,” he uses gaming, gospel, and community to connect with the next generation. Whether behind the mic or the controller, his mission is clear: Love God. Love People. Hate Sin. Keep it 100.

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