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DA' T.R.U.T.H.'S THE BIG PICTURE DEBUTS AT #1

Stellar Award Winner Lands at Top of iTunes Christian & Gospel Chart on Release Day


DA' T.R.U.T.H., THE BIG PICTURE
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NEWS SOURCE: McCain & Co. PR
August 6, 2009

Nashville, TN (August 10, 2009) - The Big Picture, the latest CD from Cross Movement Records recording artist Da' T.R.U.T.H., has released to a flurry of activity initiated by his avid fanbase. The Stellar award-winning, Grammy and GMA Dove Award-nominated artist's project hit #1 on the iTunes Christian & Gospel Chart on the day it came out, also reaching #1 on the CMTA R&B/Hip Hop Chart, #2 on the Billboard Gospel chart and #4 on the Billboard Contemporary Christian chart during release week.

The project is divided into two sections by interludes that feature Grammy winner and multi-platinum artist Kirk Franklin as the narrator. In the opening scene, which explodes with "U-Ready?" featuring J-Soul, Da' T.R.U.T.H. rallies us to see The Big Picture. Going back in time to the beginning of creation, we experience firsthand the unfolding of God's redemptive story—from the moment He speaks the earth into existence to the climactic "Trumpet Blow" at the end of time.

The second half of the CD encourages us to live The Big Picture—a life shaped and driven by God's redemptive story. Da' T.R.U.T.H. tackles issues such as politics, prejudice and more in songs like "My President," "Great Wall," "Fantasy" and "Pain."

Along the way, Da' T.R.U.T.H. is joined by an all-star cast of guest artists who help him paint the pictures of this cinematic experience, including Stellar Award winner and Grammy nominee Tye Tribbett, GMA Dove Award nominee J.R., Deluge Band, GMA Dove Award nominee Trip Lee, 2008 UK MOBO winner Jahaziel, and the fresh new voice of Tia Pittman on the infectious single "Lost," along with Freddy Washington, Jr., J-Soul, Chris Graham, G.P. and Swoope. Produced by Freddy Washington, Jr. and Da' T.R.U.T.H., The Big Picture also features tracks by J.R., Tony Stone, UK newcomer G.P. and Philly natives David Hackley, Jr. and Edward "PeeDee" Wright.

In support of his new CD, Da' T.R.U.T.H. has launched The Big Picture Tour, a cinematic, multi-media worship experience shaped by the music and ministry of the CD. Already, the tour has made key stops on Daystar Television Network's flagship "Celebration" show, the Billy Graham Evangelistic Association's groundbreaking Rock the River Tour and CeCe Winans' Always Sisters, Forever Brothers conference. Throughout the tour, Da' T.R.U.T.H. is shooting "Living The Big Picture," an interactive web-based reality show where he engages friends and family alike to join him in showing the world how to live The Big Picture. The show will begin airing this fall on ilivethebigpicture.com, an interactive social networking site that invites people from all over to submit daily video blogs on how they are living The Big Picture in response to weekly challenges from Da' T.R.U.T.H. shared on Twitter, Facebook and at ilivethebigpicture.com.

Da' T.R.U.T.H.'s previous television appearances include "The 24th Annual Stellar Awards" (performance), MTV's "My Super Sweet 16," BET's "BET News" and "Lift Every Voice," TBN's "Praise The Lord," The Gospel Music Channel's "G-Insider" and "Christmas Voices," GOD TV, DayStar Television Network's "Check the Sound," NRB Network's "RAW TV," INSP's "Steelroots" and "Mixx Master's Lounge," The Word Network's "Bobby Jones Gospel" and more. His media highlights include Vibe, ESSENCE, The Source, XXL, Sister2Sister, JET, Charisma, CCM and New Man magazines. Da' T.R.U.T.H. was also a featured artist in "Holy Hip-Hop: The Movie," Christopher Martin's urban Christian film.

A graduate of Philadelphia Biblical University and The Institute of Jewish Studies, the 2007 and 2009 Stellar Award winner, born Emanuel Lee Lambert, Jr., has been involved in urban missions since the age of 16. As a rapper, he works to impact the culture with godly values through his music and teaching. He has been a featured artist on Kirk Franklin's HERO Tour along with Mary Mary, and has ministered at festivals and conferences including BattleCry, Acquire The Fire, Always Sisters, MegaFest and Creation Fest. Da' T.R.U.T.H. lives in Philadelphia with his wife Nicole and daughters Carlise and Summer Rose, and serves as Elder Elect at Epiphany Fellowship.

Da' T.R.U.T.H.'s The Big Picture is available on Cross Movement Records and distributed in the CBA market by Provident-Integrity Distribution and by Sony RED in the general market. For more information o Da' T.R.U.T.H. and his new album The Big Picture, visit ilivethebigpicture.com, datruth.net, facebook.com/truthonduty, twitter.com/truthonduty, myspace.com/truthonduty or http://www.crossmovementrecords.com.

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For more info on DA' T.R.U.T.H., visit the JFH Artists Database.

 

 

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