When the album was initially announced with this tidbit of info, it was met generally with disbelief and cynicism. However, The Ongoing Concept’s series of videos detailing the process has spread through the music media and social media at a rapid pace.

Now the Gear Gods feature details a lot of the actual process and mindset of this trio of brothers plus one childhood friend.

Read the Gear Gods feature on The Ongoing Concept Here

In addition to the novelty of the instruments the band are entirely self-contained including producing the album in their house, designing the artwork and filming their own video. Pertaining to the latter, the band even went as far as to film the video for the single “Unwanted” while performing!

Watch official video for “Unwanted” Here:

Currently the band is wrapping up their co-headlining tour with Dayseeker (In Vogue Records) with support from Outlands. The remaining dates appear below.

THE ONGOING CONCEPT TOUR DATES
(7/3 is without Dayseeker)
7/2 Austin, TX @ Dirty Dog Bar
7/3 Dallas, TX @ Sons of Herman Hall

More Info: https://www.facebook.com/theongoingconcept

For more info on The Ongoing Concept visit the JFH Artists Database.

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