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JfH OLD Music News

TACO BELL® PARTNERS WITH INDIE ROCKERS,
READY TO FEED THE BEAT

Bands Will Compete for Marketing Support in "Best of the Beat" Contest
With Music as Centerpiece for Feed the Beat's Virtual Music Festival Web Site

Fireflight, Demon Hunter, Underoath, Thousand Froot Krutch, Maylene, and others among the participants




NEWS SOURCE: Taco Bell Corp / Night Vision Artists, a Jesusfreakhideout.com report
October 13, 2008

On October 9th, Taco Bell announced a new marketing campaign that pits 100 bands against each other for marketing support, with several familiar names in the mix. Below is Orlando, Florida rock band Fireflight and their personal announcement of their involvement in Feed The Beat...

We've been selected for this year's Taco Bell 'Feed The Beat' competition! (100 bands selected) You can nominate us for the FINALS by visiting www.feedthebeat.com and clicking on the “Nominate” button located on our band’s profile page. You can vote once-per-day. Voting for bands in the nomination phase is from October 9 through October 23, 2008.

Find us by going to the site, click on 'Line Up', then select by 'Region' and click Florida on the map. You'll see 'Fireflight' listed. The Top 24 go on to the next round!!! Be sure to vote once a day, and share this with your friends! Our fans are incredible...thanks for helping!

Below is Taco Bell's official announcement of details on "Feed The Beat." For more info and the list of all 100 bands, visit www.feedthebeat.com.

IRVINE, CALIF., October 9, 2008 - Taco Bell® today named 100 artists to its 2008 Feed the Beat lineup as it once again hooks up America's up-and-coming rock acts as they hit the road. Bands from across the nation, hailing from music hotbeds like Boston, Chicago, Los Angeles, Nashville, New York and Seattle will receive $500 in free Fourthmeal, the late night meal between dinner and breakfast, and vie for an important next career-building step: marketing support for their music.

Feed the Beat bands each have a dedicated page on Taco Bell's recently launched Virtual Music Festival Web site (www.feedthebeat.com) which showcases their music, photos, bios and tour schedules. Music fans can listen to bands they know or discover new tunes as they stream music via the Feed the Beat Music Player. If they discover a band they like and want to purchase music, they are directed to the band's iTunes page, where they can purchase the song.

All 100 bands including 3OH!3, Cobra Starship, Hit The Lights, Senses Fail, The Academy Is…, The Gaslight Anthem and Thursday will also have the opportunity to compete in Feed the Beat's "Best of the Beat" contest for the chance to be one of three winning bands to have a single produced and promoted by Taco Bell. Bands will need support from their fans, and build loyal new followers who can discover their music, as the public can vote and have the ultimate say in which three bands will be crowned "Best of the Beat."

These three winning bands will work with Taco Bell to identify and hire a well-known producer to record a single for them. The singles will then be promoted on www.feedthebeat.com and through online advertising and in-store efforts in the Spring of 2009, as the Web site address will be featured on Taco Bell's iconic Sauce Packet, which reaches more than 208 million people in about a month. More than 36.8 million customers come through Taco Bell's 5,600 restaurants every week.

"We're blown away by the response, feedback and connection that bands have with Feed the Beat," said David Ovens, Chief Marketing Officer, Taco Bell Corp. "The outset of this program three years ago was to reward bands that love our brand with free Fourthmeals. Today, we're expanding that appreciation to include marketing support via online and in-store to help expose Feed the Beat bands and their music to an even larger fan base. Simply put, we are music fans here at Taco Bell and we want to see these artists succeed."

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