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AWARD-WINNING RECORDING ARTIST CLAY CROSSE
ANNOUNCES OCTOBER 8 RETAIL RELEASE OF reDEDICATION

Singer/Songwriter, Worship Leader and Author Celebrates 10th Career Album


Clay Crosse, reDEDICATION
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NEWS SOURCE: McCain & Co. PR
September 24, 2013

NASHVILLE, Tenn. (September 24, 2013) - Singer/songwriter, worship leader and author Clay Crosse has announced the retail release of his 10th career album, reDedication, from CCM Forever and Elevate Entertainment. The 10-song project will be available October 8 at all major Christian retailers.

"I experienced a personal, formal reDedication of my life to Christ in 1998," Crosse said regarding the title of his new CD. "And that decision has been working in me ever since. Every year there is a growing realization that there are still miles to go in my relationship with Christ. That's a great thing. Fifteen years later, that realization still resonates with me in a richer, even more meaningful way than it did when I first rededicated my life to Christ."

"I've been a huge fan of Clay Crosse since he first started his career," said Jeff McLaughlin of A-Sides Radio Promotion, who is promoting the album's singles to Christian radio. "But after listening to his latest album, I can honestly say that this is his best yet. Great songwriting paired with one of my favorite producers, Regie Hamm, topped with Clay's signature voice makes for a great album."

Four-time Dove Award-winning singer/songwriter Clay Crosse has scored nine No. 1 radio hits, earning accolades as one of the premier contemporary Christian recording artist of the 1990s.

With the release of reDedication, Crosse returns with a project of songs worthy of those that first caused the industry to take note. Two singles from the CD currently are being played at Christian radio: "Working On A Building," featuring Russ Taff and Melinda Doolittle, at AC and Gospel radio formats; and "When I Lift My Hands" at Soft AC and Inspirational radio formats. "When I Lift My Hands" recently hit No. 22 on the Billboard Christian Soft AC chart.

Crosse kicks off reDedication with "I Rest In You," a jangling, acoustic guitar-driven anthem of adoration. "You're the Father / You're the Healer / Son of God and the Great Redeemer / I can trust in You because I know," Crosse joyously declares. "Every moment, every minute / Oh God, I know You're in it!"

"I Rest In You" segues effortlessly into the more mellow, laid-back title cut. The stripped down piano ballad is elegantly embellished with understated strings, allowing Crosse's signature vocals to take center stage.

Crosse employs a smoldering, thumping rock 'n' roll beat to undergird "Vessel." While the melody will tempt you to roll down the windows and crank it up loud for the whole world to hear, the lyrics are surprisingly intimate, as Crosse declares his desire to be used as a vessel of God. "Waving A White Flag" is another bouncy, radio-friendly pop number that extols the benefits of surrendering to God's will.

While Crosse has the pop radio genre down solid, he also knows how to pull back when he needs to, allowing the music and lyrics room to swell. Such is the case with the gorgeous, cinematic worship song "Your River's Wide Enough," and Crosse's emotive vocals add just the right touch of pathos to drive the prayerful, piano-driven praise ballad "When I Lift My Hands," straight into his listeners' hearts and souls.

Crosse proved he knows how to merge his vocals seamlessly with other great singers when his 1999 collaboration with Bob Carlisle and Bebe Winans, "I Will Follow Christ," took home the Dove Award for Inspirational Song of the Year. Lightning might just strike twice as Crosse shares the microphone with Christian music legend Russ Taff, and American Idol finalist Melinda Doolittle on the groove-based, "Working On A Building."

The classic Hillsong corporate praise anthem, "The Stand," appears custom made for Crosse's passionate vocal delivery, as does the equally anthemic, but more personal praise song, "All Because of You." As Crosse closes the project with the poignant and prayerful, "Good Morning Lord," he allows a simple acoustic piano to surround his soulful, evocative vocals.

Finger-on-the-pulse songwriting, pristine instrumentation and spot-on production by long-time industry vet Regie Hamm, combine with Clay Crosse's signature vocals to make reDedication one of the finest projects of his career.

"reDedication, as a spiritual event, is something that has strongly impacted not only my own life, but the life of my entire family," Crosse says. "It's my prayer that reDedication, the album, will encourage believers to re-examine their own lives and help lead them into a deeper walk with Christ."

For more information about Crosse, reDedication and Crosse's current book, Dashboard Jesus: Distinctive Reminders for Distracted Men, visit claycrosse.com.

About CCM Forever:
Christian Artists Group, with various divisions, including CCM Forever and Classic Christian Artists (CCA) Magazine, is an organization that embraces all kinds of Contemporary Christian music, including the artists from the 80s and 90s whose ministries still continue today. A number of CCM Forever productions currently are touring throughout the U.S., including the "God of All Glory Tour" with Steve Green, Larnelle Harris, Twila Paris and Wayne Watson. For more information, visit ccmforever.com.

About Elevate Entertainment:
Elevate Entertainment is a distribution partner, focused on helping Christian organizations, artists and authors expand their sales while retaining full ownership and control of their products. With an emphasis on the Christian retail market, Elevate Entertainment provides streamlined sales solutions including warehousing, fulfillment, and direct sales into key retail accounts.

About A-Sides Radio Promotion:
A-Sides Radio Promotion works with both major artists and indie artists, keeping a tight filter while selecting songs for its singles roster to maintain commercial viability and great quality for radio stations. For those singles that are selected for radio promotions, A-Sides offers competitive rates.

A-Sides Radio Promotion primarily services singles to reporting and non-reporting radio stations within the following Christian formats: AC, CHR, INSPO, Rock and Gospel.

For more information, visit asidesradiopromotion.com

About Clay Crosse:
Clay Crosse was a FedEx courier for six years before making his recording career debut on Reunion Records in 1994, the same year he took home a Dove Award for Best New Artist. His first record, My Place Is With You, yielded his signature song "I Surrender All." A new CD is titled reDedication. Crosse's discography includes six studio albums, three compilation albums and one live worship album, but the multi-talented performer doesn't stop there.

He is also a gifted author. Crosse's most recent book, Dashboard Jesus: Distinctive Reminders for Distracted Men, a humorous and compassionate guide for men of all ages, released in March 2013.

Crosse and his wife, Renee, who were high school sweethearts, live in Bentonville, Ark., where Clay Crosse serves as worship pastor at First Baptist Church. They have four children: Shelby, 20; Savannah, 16; Garrett, 14; and Sophie, 8.

In 2001, Clay and Renee Crosse founded Holy Homes Ministries, encouraging Christian homes to come back to a close relationship with Christ and encouraging non-Christian homes to come to know Christ. They travel the country leading marriage enrichment events along with Clay Crosse's singing schedule. They are also spokespeople for Holt International Adoption and have adopted twice from China (Sophie in 2005 and Garrett in 2007).

For more information about Crosse and reDedication, visit claycrosse.com, like him on Facebook (facebook.com/ClayCrosseMinistries) or follow him on Twitter (@claycrosse).

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For more info on Clay Crosse visit the JFH Artists Database.

 

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